It all started on the streets
The street child world cup
Many of the world’s greatest footballers started out as either homeless or living in extreme poverty. The streets gave them skills they’d have never learned on the pitch and their drive to succeed took them far. That thought was originally derived from our CSR campaign for Nafas, an NGO that seeks to rehabilitate underprivileged children through sports. We took this initiative to a regional level by launching a campaign in different countries in the middle east, celebrating street football during the 2018 World Cup.